Corporate Digital Identity

Conduct evaluative research to uncover mental models behind account switching

Role: Researcher (seeking help from senior researcher when needed)

Overview

The Singpass app is a National Digital Identity platform which enables users to prove their personal identity and make secured transactions with over hundreds of services. We are able to leverage our large user base and provide more value to users with corporate accounts. This is a new product launched in Oct 2021. In the future we look to support more functionalities and services within Corporate Digital Identity.

Research Objectives

To uncover the users' mental models to build a smooth transition between Personal to Corporate identity in Singpass app (Primary objective)

Toiscover users’ needs for future development of CDI within Singpass app (Secondary objective)

As this is a solo project with a short timeline, it's pretty small scale and meant to be kept iterative with more rounds of research in the future.

Research Method

We conducted 5 remote user interviews

Participants' age range from 25 to 64

Across different industries - legal, manufacturing and application development

Different amount of Corppass usage - daily usage to an occasional basis

Different levels of ownership in company - from co-founder to executive

🥺 Due to confidentiality of the project, more details will have to be shared in a private setting.
Thank you for your understanding and hope to speak to you soon!